The irresponsible consumption of alcohol can have detrimental effects on the social structures of local communities. We recognise that publicans, supermarkets, off-licences, the government and the consumer all have responsibilities as regards the promotion and management of a responsible drinking environment. We seek to be responsible by the following means:
- We are a voluntary contributor to the funding of the Drinkaware Trust, a new body which brings together industry, charities, lobby groups, medical professionals and experts in the field to address alcohol misuse and promote sensible drinking across the UK;
- We actively promote the Proof of Age Card Schemes to all publicans and provide details of a variety of schemes to all new publicans to enable them to operate a scheme in their premises;
- We actively promote the industry’s Challenge 21 campaign and have provided campaign materials to every pub.
- Through its membership of the BBPA, we have actively participated in discussions with Government in the preparation of its National Alcohol Harm Reduction Strategy;
- We continue to work proactively with local authorities to develop and implement local policies and strategies which are designed to address the potential consequences of alcohol misuse whilst not penalising the majority of responsible publicans and their customers; and
- A number of our suppliers have introduced sensible drinking messages on their products.
Here you will find links to examples of initiatives on community issues:
Golden Rules of Responsibility
Change on the Cards
Risky Business
Watching Over You
Pubs Must do More
Binning the Binge Culture
Good Times for DrinkAware Campaign
